Sofiah Jamil

A Journey in Breaking Silos

Research
and Policy

Publications on topics ranging from global environmental insecurity and governance down to community-based environmental initiatives.

Book Chapters

Research Papers and Policy Briefs

Commentaries

Op-eds and Commentaries

Entertainment & Lifestyle

Environment & Politics

Al Zohri Perfumery

Branding and Content Creation

History and Culture, Lifestyle

2023

Al Zohri Perfumery stands as a testament to Singapore’s rich cultural tapestry, embodying the perfect fusion of tradition and modernity in the world of fragrances. Founded by the esteemed Kiyai Haji Ahmad Zuhri bin Mutammim, a prominent Islamic scholar and community leader, this distinguished perfume house carries forward a legacy that is deeply intertwined with Singapore’s Islamic history.

The perfumery’s unique recipes, meticulously passed down through generations of the Zohri family, are more than just fragrances; they are liquid chronicles of Singapore’s cultural evolution. Each scent in the Al Zohri collection tells a story, from the nostalgic notes that evoke memories of old Singapore to contemporary blends that resonate with the modern Singaporean identity.

The impact of Al Zohri Perfumery’s branding and content creation efforts has been profound, contributing significantly to the preservation of heritage perfumes and elevating the visibility of local brands in a competitive global market. By reviving and reimagining Kiyai Zohri’s original perfume mixes, the brand has successfully bridged the gap between Singapore’s rich past and its dynamic present.

One of the key strategies implemented was the creation of a narrative that intertwines the personal history of Kiyai Zohri with the broader cultural landscape of Singapore. This approach has not only preserved the legacy of a respected community leader but also highlighted the often-overlooked artisanal traditions within Singapore’s Islamic heritage.

The revival of Al Zohri Perfumery has not only preserved a family legacy but has also contributed to the broader narrative of Singapore’s cultural identity. It stands as a shining example of how traditional crafts can be relevant and thriving in the modern world, proving that the essence of heritage, when bottled with passion and marketed with innovation, can indeed stand the test of time.

Strategies for Thought Leaders

Delivery_

Art Direction

Product Design

Visual Identity

Year_

2023

About_

The Jungle Beats Ensemble merges whimsical animal designs with high-quality sound, creating an engaging audio experience for all ages. Each piece, from the roaring tiger radio to the charming panda turntable, is engineered for durability and clear acoustics. This collection isn’t just about listening to music—it’s about playful interaction, a touch of nature, and the joy of shared moments.

Design_

The design of the “Jungle Beats Ensemble” takes center stage with its bold colors and endearing animal motifs that invite interaction and storytelling. The tiger radio, with its striking orange hue and playful features, captures the essence of the jungle’s vibrant energy. The panda turntable setups, in classic monochrome with heartwarming details, echo the gentle nature of these beloved creatures. Every curve and contour is intentional, crafted not only for visual impact but also for ergonomic handling by its users, young and old.

Attention to detail is evident in the tactile elements and user-friendly interfaces of each piece. The products boast a sturdy build, ready to withstand the eager touches of a child’s exploration. From the portable radio’s easy-to-grip handle to the turntable’s smooth, vinyl-spinning surface, the design invites users to engage with both sight and touch. The “Jungle Beats Ensemble” stands as a testament to design that goes beyond aesthetics, offering a multisensory experience that harmonizes the natural charm of the wild with the rhythms of modern life.