So whats the big deal with reducing consumption? Why should I reduce my consumption and jepoardise my comfortable lifestyle? Why should it matter to me?

The following two videos provide light on these questions. (both with super cute animation! 🙂 )

1. The Story of Stuff by Annie Leonard, provides a concise look at consumption patterns and is one of the most well recieved video clips on the environment, with more than 7 million views.
2. The second video (as seen below) describes Japan’s food production and consumption patterns, but nevertheless has important lessons for other countries.